Everyone in Alexandria, Pineville and all of Central Louisiana knows Hokus Pokus Liquor, and its famous sign at 2130 Lee Street.

We've all shopped there for years! Located next door was Abe's Pawn Shop. Seen in these photographs below taken in 2003, its unique, iconic neon sign, with the friendly flying ghost, is known in Alexandria and far beyond!

Today, Hokus Pokus remains a viable business in Alexandria, at its location at 4140 Jackson Street Extension, between Dorchester Drive and Wimbledon Boulevard. Their phone number is 318.619.9463

Hokus Pokus has been a family business for years, owned by Steve Sherman and his wife Lillian Costa Sherman, and their son Gus Olaf.

There is also a location of Hokus Pokus in Lake Charles, Louisiana, on Country Club Road. Phone 337.474.0447. In addition, another Hokus Pokus has opened in Prairieville, Louisiana.

We understand that the Hokus Pokus sign was the work of Bill Phillips, Sr. of Phillips Sign Company. The company is still operated today, by Bill Phillips, Jr., at 1803 Rapides Avenue in Alexandria.

Hokus Pokus Liquor Store on Lee Street in Alexandria, Louisiana

Hokus Pokus Liquor

For more information, visit the website of Hokus Pokus Liquor